CST protects against the inconsistent practices of some companies that operate as “green washers” (businesses that abuse the concept of “eco” or “sustainability”) by providing valuable information about businesses that truly make efforts to offer a sustainable tourist product and those that don’t.
This strengthens the image of the country as an authentic environmental destination, considerably raising the competitiveness of the national tourist product.
Each time you see the CST label on an establishment or tour operator agency, you will know:
- The business takes measures to avoid emissions, harmful products and pollution.
- It implements conservation and natural risk reduction measures.
- The business efficiently handles waste that it produces.
- It uses natural, biodegradable, and recyclable products.
- It has a water and electrical energy conservation program.
- It encourages you to experience the country’s natural wealth and insists on its care and conservation.
- It complies with norms that the tourist establishment must uphold in terms of the environment, wildlife, archeological heritage, and social guarantees of the country.
- It employs and trains neighboring communities where it operates.
- It promotes the traditions and customs of the country, as well as typical food and national handicrafts.
All Camino Travel staff was on a workshop today learning about various sustainable practices and the law that makes them important.
As you can see in our Sustainable Travel area, for Camino Travel, sustainability and the accomplishment of real environmental practices are becoming a true transcending subject on our daily jobs and staff private lives.
“21st century tourism must be sustainable or it will no longer survive”