This is the latest in a series of guest columns from a marketing pro and ‘practicing entrepreneur I am not sure if you can call this my “signature story” but it’s true that I have been demonstrating a particular point for over 30 years in my public speaking business. It involves a single PowerPoint slide…
“Se trata de que nuestro cerebro actúe a nuestro favor y no en nuestra contra” Mª Jesús Álava He estado unos días de vacaciones por Madrid y tuve la mala fortuna de que me sucediese un incidente con el coche, coche que dejé aparcado en mi ciudad. Por contarlo rápido, hubo una fuerte tormenta en…
Clear-cut lines are hard to come by in the luxury market these days. Both the concept of luxury — and the potential client base for it — are vastly different now than in the past. And that’s good news for agents looking to increase their sales. “Luxury today is a very personal experience. It encompasses…
Dentro de nuestras tareas diarias en la oficina con alguna frecuencia sucede que dejamos lo importante por lo urgente… El rollo, es que tarde o temprano y conforme lo vamos dejando lo importante se convierte en un “urgente” impostergable, que nos puede dejar consecuencias muy serias. No pocas veces, a lo largo de muchísimos años…
Although qualifying clients may be the most important step in the process of selling travel, it’s a skill that can take quite a bit of time and effort to master. “When you’re new in the industry it’s simple to assume that you know exactly what people want,” said Mary Jane Hiebert, manager of Canada One…
The Millennial age group is not an easy one to tie down. But past the considerations in technology, age and diversity, several trends that define what a Millennial traveler is do come to the surface. Below, we’ll look at how technology, design, and frugality tie this class of travelers together. Technology In a generation where…
In honor of JetBlue’s fall from grace yesterday, joining all other U.S. carriers except Southwest in charging for checked bags, we decided to lay out for you exactly how much U.S. airlines charge for checked bags on domestic trips. When in doubt, it’s safe to assume that it’s going to cost you about $25 to check a first bag and…
A pitfall (besides fear) in sales is lack of energy – indifference, disinclination. Lack of energy is lack of integrity. A person of great integrity is capable of enduring great hardship, and is therefore worthy of great reward. Integrity means hard work, it means head work, it means success. Weak people get cold feet, and…
July 1, 2015 TrustYou, the inventor of the Meta-Review and global online reputation management leader, and Donna Quadri-Felitti, Director of the School of Hospitality Management at Pennsylvania State University, have released the results of a study to understand which hotel attributes have the biggest impact on travelers’ booking decisions. The study used heat-mapping technology to…